After our totally fun and awesome show Saturday night we were talking about Matthew Lesko. He's that free government money guy on TV who wears the question mark-covered suit and gallivants about the National Mall. He has a kind of Schweig Engel ethic and aesthetic. I was thinking that there is a certain kind of advertising where the message boils down to:

I care so very much and so intensely about you purchasing this product because you need it immediately and it is so important for you to purchase it that I will don a ridiculous outfit and behave as if I am mentally disturbed if that is what it takes to get you to purchase it.

There are people who approach courtship this way as well.