Last NH post, I swear ...

I think I've been dancing around a point in writing about the Zombie Narrative that pollster Margie Omero hits here at pollster.com:

Maybe a long-standing Clinton infrastructure in New Hampshire grounded her base with lower socioeconomic folks, who happen to be more likely to be women. She has done well with this group for some time, and did best (+17 over Obama) with voters who decided earlier than a month ago.

Why is it because women gave Clinton the edge, we assume it's because they had an emotional reaction to Clinton (and her gender) personally? Clinton did better with those who said the "candidate's position on issues" was most important (39% Clinton, 34% Obama) than with those who said the "candidate's leadership/personal qualities" were most important (37% Clinton, 45% Obama). It might be that Clinton's female support may have been actually considering issues like the economy, rather than listening to their emotions.